Safaricom PLC CEO Peter Ndegwa (center) leads the team in cutting the cake as the company marks 24 years of transforming lives.
Nairobi, October 23rd, 2024 — Safaricom, Kenya’s leading technology and telecommunications company, today marks its 24th anniversary with a renewed commitment to transforming the lives of millions of Kenyans. Under the theme “24 Years of Transforming Lives.
Celebrating Through Service,” the company will spend the next year engaging in activities designed to appreciate and reward its customers, as well as strengthen its legacy as a key player in the country’s economic and social progress.
Founded on October 23rd, 2000, Safaricom has evolved beyond a traditional mobile network operator into a transformative force in Kenya’s digital ecosystem. Central to its success is M-PESA, the globally recognized mobile money platform that has revolutionized financial services in Kenya. What began as a telecommunications provider now plays an integral role in how Kenyans live, work, and do business.
“As we mark 24 years of connecting Kenyans, I want to thank our loyal customers for being with us on this journey.” Your trust and unwavering support have inspired us every step of the way. We have grown from a telco to a cornerstone of innovation, empowerment, and progress in Kenya.” said Peter Ndegwa, CEO Safaricom.
Safaricom CEO Peter Ndegwa fueling a motorbike for a bodaboda rider at Dagoretti Corner Shell Petrol Station during the Safaricom 24th birthday celebration.
The anniversary celebration will feature yearlong customer appreciation activities, including special M-PESA surprises, giveaways of branded merchandise, transportation treats, and the distribution of “Mama Packs,” a community initiative aimed at improving maternal health. These engagements are a testament to Safaricom’s commitment to making a positive impact on its customers and the broader society.
Expanding Kenya’s Digital Frontier
Safaricom’s journey has been marked by its continuous efforts to enhance connectivity and introduce cutting-edge technologies. From the launch of 2G services in its early days to today’s high-speed 5G network, Safaricom has played a pivotal role in Kenya’s digital transformation. The expansion of 5G has empowered businesses, entrepreneurs, and individuals across the country, enabling access to faster internet, advanced technologies, and global markets.
Safaricom’s technological advancements have also placed Kenya at the forefront of Africa’s digital economy, contributing to the country’s position as a hub for technological innovation.
Corporate Social Responsibility and Community Impact
Beyond its business achievements, Safaricom has consistently demonstrated its commitment to corporate social responsibility (CSR). Through the Safaricom Foundation, the company has invested billions of shillings in health, education, economic empowerment, and environmental conservation projects. These efforts have uplifted communities across the country, reflecting Safaricom’s focus on creating a lasting and meaningful societal impact.
Safaricom PLC CEO Peter Ndegwa (center) handing over a gift hamper to a customer at Junction Mall shop as the company marks 24 years of transforming lives.
In sports, Safaricom has been a major sponsor of local events, helping to nurture and develop talent while promoting healthy lifestyles among Kenyans.
Looking Ahead
In the year ahead, Safaricom plans to deepen its engagement with its diverse stakeholders, including customers, investors, partners, and government bodies. The company will work closely with regulators to advance Kenya’s telecommunications industry and strengthen its leadership position in the region.
As Safaricom celebrates its 24-year journey, it remains committed to driving innovation and transformation. The company’s focus on customer-centric services, technological advancement, and societal impact has made it a cornerstone of Kenya’s digital and economic future.
About Safaricom
Safaricom PLC is Kenya’s leading mobile network operator and a pioneer in mobile financial services through its M-PESA platform. The company provides a wide range of voice, data, financial, and enterprise services to over 40 million customers. Safaricom is also committed to environmental sustainability and social development through its Safaricom Foundation.