Samsung Electronics East Africa Ltd. has launched its 2024 TV and sound device line-up, introducing a new era of AI-driven home entertainment. The unveiling took place at the Unbox & Discover event at Capital Club in Nairobi, showcasing the latest Neo QLED 8K and 4K TVs, OLED TVs, and advanced sound devices.
Rahul Kochhar, Business Head of the Consumer Electronics Division at Samsung Electronics East Africa, emphasized the company’s commitment to innovation. “We are pushing the boundaries of home entertainment by integrating AI to enhance traditional viewing experiences. This year’s TV lineup demonstrates our commitment to innovation, offering products that provide premium viewing quality while significantly enhancing our consumers’ lifestyles,” Kochhar said.
Revolutionary Neo QLED 8K
The Neo QLED 8K TV, equipped with the advanced NQ8 AI Gen2 processor, stands as the flagship of Samsung’s new line-up. This processor, featuring a Neural Processing Unit (NPU) and an increase in neural networks from 64 to 256, ensures an unparalleled viewing experience. Key features include 8K AI Upscaling Pro for enhanced picture clarity, AI Motion Enhancer Pro for smoother action scenes, and Real Depth Enhancer Pro for lifelike depth in every scene.
Audio enhancements are equally impressive, with the Active Voice Amplifier Pro ensuring clear dialogue, Object Tracking Sound Pro syncing audio with on-screen action, and Adaptive Sound Pro adjusting audio based on content and room acoustics.
Smart and Energy-Efficient Features
Samsung’s 2024 TVs boast SmartThings AI capabilities for energy efficiency. The new AI Energy Saving mode can reduce energy use by 23 percent compared to standard mode. Integration with SmartThings allows various Samsung TVs to adjust color validation based on the viewing environment, enhancing energy efficiency.
The TVs are designed for seamless connectivity and integration. The Tizen OS powers a connected ecosystem that transforms screens into a central hub for all digital needs. Smart Mobile Connect turns smartphones into universal remotes, while the TVs can connect with third-party appliances and IoT devices.
Expanded Product Range
In addition to the Neo QLED 8K, Samsung introduced the Neo QLED 4K, featuring the NQ4 AI Gen2 Processor, and the world’s first Glare-Free OLED TVs. The OLED models come with features like Real Depth Enhancer and OLED HDR Pro, catering to diverse viewing environments.
Samsung also unveiled the Q-Series Soundbar, Q800D, with an 11.1.4-channel setup and Wireless Dolby Atmos. This soundbar offers features like Sound Grouping for room-filling sound and personal listening options.
Availability and Pre-orders
Samsung announced the availability of pre-orders for its 2024 AI-powered TVs, with attractive deals at participating retailers. For more information or to pre-order, customers can visit the Samsung website.
With these advancements, Samsung continues to solidify its position as a leader in the global TV market, delivering cutting-edge technology and enhanced viewing experiences.