As Kenyan households plan seasonal living room upgrades, attention is shifting to picture quality, smart home integration, and future-ready technology.
Samsung’s 2025 TV lineup responds to these needs, offering enhanced visuals and smarter features designed for modern, connected homes.
Upgrade your screen, choose Neo QLED AI for the best picture and gaming
Samsung’s 2025 Neo QLED AI range uses Quantum Mini LED technology and the company’s Vision AI to deliver higher peak brightness, deeper blacks, and AI upscaling that improves lower resolution content. For gamers and streaming fans, Neo QLED models include features such as Auto Low Latency Mode, Variable Refresh Rate, and AI-assisted image optimisation that enhance responsiveness and HDR performance. If image fidelity and cinematic colour are priorities, Neo QLED is the logical step up from standard LED QLED models.
Choose AI upscaling and the NQ8 processor, especially if you keep older content
Samsung Vision AI-powered TVs include AI upscaling and onboard processors, such as the NQ8 series, which analyse incoming content frame by frame and upscale it to near 4K or 8K, depending on the model. That means legacy TV channels, streamed web video, and mobile phone clips will generally look sharper on these sets, a real benefit in mixed content households. The Vision AI pages also note that Samsung provides One UI Tizen with up to 7 years of OS upgrades on its AI TV platform, helping keep the set current for longer.
Make the TV the control centre for a smarter home with SmartThings
The 2025 Samsung Smart TVs include a built-in SmartThings hub, allowing the TV to act as the central interface for lights, air conditioners, cameras, and other connected devices. You can pair the TV with the SmartThings app, trigger routines that include the TV, and even have entertainment automatically triggered by routines.
Samsung has been rolling out SmartThings updates that integrate SmartThings routines with Samsung TV Plus on 2025 models, which broadens how the TV can participate in daily home automations. For buyers who want a single device to manage other smart devices, this built-in hub eliminates the need for additional hardware.
Consider form factor and lifestyle models, The Frame and Smart Monitor options
If you value aesthetics, or you need a display that doubles as a working monitor, Samsung’s lifestyle and Smart Monitor ranges are part of the 2025 new screens. The Frame and similar lifestyle TVs present art and blend into living spaces, while Smart Monitors offer a complete smart TV experience with useful productivity features like Multi Control and Knox security. If you work from home or you entertain and care about room design, these models are worth considering.
Add sound and room control, but check compatibility first
A good soundbar will transform the viewing experience more than a slight increase in screen size. When upgrading speakers, buy models that support Samsung’s TV sound features and SmartThings routines, so the TV can automatically coordinate audio modes. Because 2025 Samsung TVs are designed to integrate with home routines, pairing the right sound system will give you a smoother, automated setup.
After-sales, local support and warranty matter in Kenya
If you are buying higher-end screens, confirm local service and warranty terms. Samsung Electronics East Africa provides local support and country-specific service contacts for Kenya, which is essential for installation, repairs, and software updates. Check Samsung’s Kenya support page or authorised Samsung Experience Stores before purchasing.
Samsung’s 2025 TV range focuses on AI-driven image and smart home integration. If your priority is the best possible picture, a Neo QLED AI set will deliver the most noticeable improvement.
If you want an intelligent, connected living room that can manage other devices, make sure your chosen TV includes the built-in SmartThings hub and the latest Vision AI features.
Remember to verify local stock, bundle offers, and service options through the authorised Samsung retailer before committing.