Study by GeoPoll, commissioned by Watu Credit, has revealed that 40 percent of East African users who accessed Samsung smartphones. This is through Watu’s flexible financing model have experienced increased income.
However, the 2024 study highlights the significant socioeconomic benefits of mobile phone ownership made accessible via micro-payment financing.
Furthermore, the report underscores how traditional smartphone retail models often exclude the majority of East Africans working in the informal economy, where access to conventional credit is limited.
Driving digital and economic inclusion
Watu Credit’s innovative financing solution allows customers to pay for Samsung devices through daily or weekly mobile money installments. A structure that aligns with how many East Africans earn and manage their income.
Smartphones as business infrastructure
In addition to increased earnings, the study found that 42 percent of users improved their digital skills. 44 percent developed stronger financial management habits. Therefore, showcasing the wider ripple effects of digital inclusion.
“Smartphones acquired through Watu Credit are not just gadgets, they are tools for entrepreneurship and financial empowerment,” the report stated.
Market Reach Across Four Countries
Additionally, the Samsung-Watu partnership spans Kenya, Uganda, Tanzania, and the Democratic Republic of Congo (DRC). Each market demonstrate unique patterns of smartphone adoption.
In Tanzania, many users are moving directly from feature phones to smartphones. They are gaining first-time access to mobile money and digital services.
Moreover, Uganda has seen strong uptake among gig workers and entrepreneurs. In DRC, Watu’s dealer-led distribution model has reached underserved urban populations.
In Kenya, the model has proven especially successful. Smartphone purchases through credit facilities have, for the first time, surpassed cash transactions.
The smartphones serve as critical business infrastructure. It’s enabling users to accept payments, run online stores, track expenses, and produce content for income generation.
Popular Samsung models, known for their storage capacity, battery life, and multitasking capabilities, are especially favored by those building informal businesses.
In relation to success, this story highlights how targeted financing and accessible technology can accelerate digital and economic inclusion across emerging markets. Watu’s financing model, which extends beyond smartphones to include mobility and other digital tools, is helping underserved communities tap into the digital economy.
By pairing Samsung’s trusted hardware with Watu Credit’s user-friendly payment system, the partnership is reshaping how East. Africans access and benefit from technology.