Safaricom, in partnership with Huawei, has launched VybCall, Kenya’s first Video Ring Back Tone (VRBT) service, introducing a new era of mobile entertainment. The innovation, built on the legacy of the popular Skiza service, allows customers to personalise caller waiting experiences with short-form video content.
The launch makes Kenya the first African country to introduce VRBT, marking a major milestone in the evolution of digital mobile experiences.
“At Safaricom, we are constantly exploring new ways to give our customers choice and control through targeted experiences. The launch of Kenya’s first Video Ring Back Tone service is one way we are transforming daily moments creatively, buttressing our commitment to innovation,” said James Maitai, Chief Technology and Information Officer at Safaricom.
VybCall is currently available on the Safaricom Neon range, select Samsung and Oppo devices, and Xiaomi’s Redmi A series, with plans to extend support to Vivo devices in the second quarter of 2026. Customers can activate the service by dialling *860# on compatible devices or through the Safaricom App at vybcall.safaricom.com.
Huawei Kenya CEO Gavin Gao said the innovation would benefit both customers and creators. “VybCall will help the amazing creatives in Kenya, which is just one of the many ways that Huawei works with our partners to develop innovative technologies that improve customer experience and drive economic growth,” he noted.
Beyond entertainment, VybCall opens up new monetisation opportunities for content creators and businesses, enabling companies to turn idle caller waiting time into a marketing tool.
Since its debut nearly two decades ago, Skiza has enabled millions of customers to share music with callers. With changing content consumption patterns and the rise of short-form video globally, Safaricom says VybCall ensures its services remain relevant, engaging, and valuable.
The new feature underscores Safaricom’s continued investment in enhancing customer touchpoints while advancing Kenya’s digital experiences.