Safaricom has once again solidified its position as a leading force in the region’s digital and corporate transformation. This is after bagging three major awards in recognition of its excellence in leadership, financial innovation, and e-commerce.
At the USAWA Awards hosted by the National Gender and Equality Commission (NGEC). Safaricom’s Board of Directors recognised for advancing gender-balanced leadership, through the inclusion of five women in its 2024 Board.
The award recognises the company’s continued efforts in fostering diversity. Also, in equity and inclusion at the highest level of decision-making.
“This recognition is a reflection of who we are and where we are headed,” said Dr. Peter Ndegwa, CEO, Safaricom Plc. “Diversity and inclusion for us are important to building a business that scales with purpose. We are proud of the progress we have made and remain committed to nurturing leadership that represents all voices.”
In the fintech space, Tunza Simu Safaricom’s device insurance solution, built by the M-PESA Financial Services Insurance Squad, was crowned 2025 InsurTech of the Year at the African Insurance Awards. Tunza Simu was celebrated for simplifying access to insurance through technology, trust, and relevance. This was due to rising above a competitive field of Africa’s boldest insurance innovators,
The solution provides clients with a simple and affordable method to ensure their mobile devices are directly through M-PESA. Also, strengthening Safaricom’s goal to tailor financial services to everyday needs.
Moreover, Safaricom’s e-commerce platform Masoko also emerged as the Gold Winner in the Best Mobile Devices and Accessories E-Commerce Store category at the 7th Kenya E-Commerce Awards. The award acknowledges Masoko’s outstanding ability to create a trustworthy. Also user-friendly shopping experience for the tech-savvy mobile consumers.
“These recognitions serve as a strong reminder of our team’s commitment to impactful innovation,” remarked Dr. Ndegwa, “Whether it’s creating inclusive boardrooms, introducing everyday insurance, or revolutionising online shopping for Kenyans, our priority stays consistent. To address the changing needs of our customers with integrity, empathy, and courage.”
Safaricom continues to stay committed to its guiding vision of becoming Africa’s foremost purpose-driven technology firm by 2030. This is about ensuring that everyone is included in digital transformation.