Naivas Supermarket, Kenya’s largest retail chain, has continued to increase its market presence, with the official opening of its 113th store at the Shell Athi River service station.
The launch today is a strategic partnership with Vivo Energy Kenya, Pharma Plus Pharmacies, and electric mobility company BasiGo, converting the site into an all-service one-stop convenience hub.
The latest outlet underlines Naivas’ rapid national growth and its delight in doing business, which supplies quality products at affordable prices and ensures superior customer convenience in high-traffic urban corridors.
Athi River, one of the most rapidly growing areas in Kenya, now boasts a full-service Naivas outlet with fresh produce, groceries, household essentials, an in-house bakery, and ready-to-eat meals suited for families, commuters, and local businesses.
During the opening ceremony, Naivas Chief Executive Officer Andreas von Paleske drove home the strategic importance of the location. “Opening in Athi River aligns perfectly with our commitment to deepen convenience for our customers,” he said. “This is one of Kenya’s fastest-growing urban corridors, and we are delighted to bring our signature fresh food, great prices, and exceptional service to this vibrant community.”
It transforms the classic service station model into a new system, where fuel supply, retail shopping, pharmaceutical care, and sustainable mobility solutions come together in one.
Vivo Energy Kenya Managing Director Peter Murungi stated, “This partnership with Naivas reflects our vision for the modern service station: a place where one can refuel, shop, and access important services all under one roof in a seamless manner.
The Athi River site now turns this vision into reality-a statement of ultimate convenience to all who will pass through its gates. “The inclusion of Pharma Plus addresses the growing demand for accessible healthcare and wellness services, while BasiGo’s involvement signals a push toward greener transport options.
This integrated approach reflects broader trends in Kenya’s retail and energy sectors that are propelled by urbanization, a growing middle class, digital innovation, and sustainability priorities.
The company has kept consolidating its market leadership through investments in fresh food excellence, competitive pricing, enhanced customer experience, and technology-enabled operations.
The Athi River branch epitomizes its adaptability towards changing consumer needs within an increasingly convenience-based economy. With this opening, Naivas solidifies its position along major transport routes, serving residents and travelers alike with a one-stop destination for goods and services.