Naivas Celebrates Winners in Kikwetu Campaign with Cars, Motorcycles & More
Naivas Supermarket has celebrated winners of its festive Kikwetu campaign during a logbook handover ceremony at the Naivas Head Office on Thursday, 18th December 2025.
The event saw customers drive away in one brand-new car and ten motorcycles, reflecting the retailer’s commitment to rewarding loyalty and empowering everyday Kenyans.
Speaking at the ceremony, Naivas CEO Mr. Andreas Von Paleske said the celebration goes beyond prize distribution. “Today is more than a handover. It is a celebration of how far we’ve come together. Naivas began as a small store in Nakuru, built on trust and a simple promise to Save You Money. Today, we are Kenya’s leading retailer, rooted in community and driven by people,” he said.
The Kikwetu campaign, described by Mr. Paleske as “the rhythm of a thousand hustles, the shared wins, the everyday moments that quietly grow into big dreams,” has expanded beyond seasonal products to include prizes that offer lasting impact on winners’ lives.
This year’s campaign featured:
- 6 brand-new cars
- 45 motorcycles
- A range of home appliances and electronics
- Thousands of shopping vouchers
- Traditional festive rewards, including goats and capons
Naivas Head of Marketing, Ms. Florence Saronge, highlighted the transformative nature of the prizes. “A motorbike can power a livelihood. A car can begin a new chapter. Electronics bring homes closer to possibility. Vouchers change what tomorrow looks like. That is the spirit of Kikwetu,” she said.
Winners expressed gratitude for the promotion’s transparency, ease of participation, and credibility. Naivas extended appreciation to all its customers, acknowledging their loyalty as the driving force behind the retailer’s growth over more than 30 years.
Through campaigns like Kikwetu and its continued expansion across Kenya, Naivas reinforces its promise of value, convenience, quality, and community empowerment, celebrating both customer loyalty and meaningful progress.