In a groundbreaking step blending art, technology, and environmental action, Right has launched FEAT. NATURE, a world-first platform that allows musicians to officially feature Nature as a recording artist on their tracks, sharing royalties to fund community-led conservation projects.
The initiative, available at soundsright.earth/feature, builds on last year’s launch of Nature as an official artist on streaming platforms—a move that saw collaborations with global stars including Hozier, Ellie Goulding, Bomba Estéreo, and the legendary David Bowie x Brian Eno.
Through the new platform, artists can upload songs that feature natural sounds such as forests, oceans, rivers, and wildlife and release them on major streaming platforms. The royalties are split 50:50 between the artist and Nature, with Nature’s share channelled to the Sounds Right Fund, which supports Indigenous- and community-led conservation efforts worldwide.
Since its inception, Nature has reached 26 million listeners across 181 countries, generating royalties that have helped direct $400,000 to conservation projects in the Amazon and Congo Basin. This builds on $225,000 distributed to projects in the Tropical Andes in 2024. The funds were announced during the Global Citizen Amazonia Concert in Belém, Brazil, and broadcast live on national television.
The launch comes amid growing concern about humanity’s fading connection to nature. A recent study revealed that people’s sense of connection to the natural world has declined by 60% since 1800, mirroring the disappearance of nature-related words—like river, moss, and blossom—from literature. Sounds Right seeks to reverse that cultural erosion by inspiring musicians to weave the sounds of nature back into popular music.
Ahead of COP30 in the Brazilian Amazon, Kenyan stars Blinky Bill and Bien have joined the global movement with new music featuring sounds from the Congo Basin. Blinky Bill’s latest track, Kata Matin (feat. NATURE), reimagines a traditional Luo gospel song.
“Kata Matin is an old Luo gospel song that’s been passed down through generations. I wanted to give it a contemporary feel that places it in the here and now, and had so much fun working on it,” said Blinky Bill.
They join other African artists, including Juls and Olivetheboy from Ghana, Lady Donli from Nigeria, and Phila Dlozi from South Africa.
Led by the Museum for the United Nations – UN Live, the Sounds Right initiative unites musicians, sound recordists, producers, creatives, and environmental organizations in a shared mission to put music at the heart of global conservation. Key partners include EarthPercent, AKQA, Spotify, Eleutheria Group, and the Hempel Foundation.
Gabriel Smales, Global Programme Director, Sounds Right – UN Live, described the launch as a vital cultural intervention:
“We’re giving artists a simple and impactful way to credit Nature in their music — helping restore nature’s presence in popular culture while directing new music royalties to frontline conservation.”
Hans Poulsen, Program Partner at Eleutheria Group, added:
“With this launch, we’re extending the Sounds Right model into a scalable mechanism for independent artists worldwide. It’s a practical, transparent framework that aligns creative freedom with measurable environmental impact.”
By letting artists and listeners alike give voice to the planet, FEAT. NATURE marks a historic fusion of creativity and conservation, using the universal language of music to help heal the Earth.